Where did you get the idea to do something like this?
I got the idea to be a floral designer from my travels to Europe. I decided I really could make it happen about a year ago after reading The Flower Workshop by Ariella Chezar.
Where did the name come from?
The name of my business came from a combination of two things: a friend and I have a dream of opening up a cake + floral shop together (I would share that name, but you will just have to stick around in real life for it!), and I met a woman with the middle name Fleurette, which I adore.When I was thinking of what I wanted to name my business, I couldn’t get that name out of my head, so I chose fleur&fleur. I chose to use lowercase letters because I prefer the look. Fleur is French for flower, so I decided to stick with it!
What specifically moves you to dream up a life devoted to flowers and arrangements?
Simply put, I cannot image a life where I am doing anything other than working with flowers.
Is this something you’ve always wanted, or is it a new love?
I was first inspired to work with flowers when I visited Grindelwald, Switzerland several years ago. I got to lay in the most lovely bright purple, vibrant pink, and sunshine yellow wildflowers that were growing in the valley. I lay on the ground as my friends were laughing at me for being so silly, but I could not wipe the smile off my face. The sun was shining down on me, and I realized the joy I was feeling in that moment. That day was truly the happiest day of my life; it was in that moment I realized that I would like to work with flowers. So, I suppose you could say it is a newer love. Both of my parents have a huge love for plants and my father has worked as a landscaper since his early 2000s, so I think it’s also in my blood!
What do you think small businesses like yours can add to their communities? (Why) do you think it’s important?
Small businesses make cities special. Small businesses can provide you with pieces of someone’s work they’ve poured their creativity and soul into, made from their own hands. I want to be able to provide something I made with my own hands to others. I want to be able to put my creative energy into pieces that move and inspire me, and in return bring my customer joy and inspiration.
Why is fleur&fleur important?
Fleur&fleur is important to me because it is my creative outlet that I’ve been able to lean on when life got tough.
What are you hoping to add to people’s lives, and your own, through this?
When I am making an arrangement I am happiest as I let the blooms and greenery guide me. It helps me get to understand my own creativity, as well as nature. I go on walks and see flowers and greenery with fantastic texture or color that I never would have noticed if I hadn’t started pursuing my interest in floral design. Flowers make others happy, so I am delighted I get to create something unique and beautiful for others to enjoy.